I. HEALTH FOOD TRENDS

1. Market Position of Health Food in Japan
2. Health Food Market Trends
　　A. Market Trends from FY2008 to FY2009
　　B. Market Trends by Distribution Channel
　　C. Current Topics
　　D. Market Outlook
3. Product Trends
　　A. Ingredient Trends
　　B. Trends by Health Effect and Benefit
　　C. Pricing Trends
4. Noteworthy Trends
　　A. Beauty and Anti-aging Market
　　B. Middle-aged and Elderly Market
5. Foods for Specified Health Use (FOSHU)
　　A. Market Overview
　　B. Market Size
　　C. Market Size by Health Benefit
　　D. Sales Channels
　　E. Product Trends
　　F. Product Trends by Health Benefit
6. Laws and Regulations
　　A. Start of Consumer Affairs Agency and Committee
　　B. Amendment of Specified Commercial Transactions Act and Installment Sales Act

II. TRENDS BY DISTRIBUTION CHANNEL

1. Non-store Retail Sales Route
　　A. Door-to-door Sales
　　B. Catalog Sales
2. Store-based Retail Sales Route
　　A. Overall Trends
　　B. Department Stores
　　C. Health Food Specialty Stores
　　D. Pharmaceutical Route
　　E. Convenience Stores and Mass Retailers
3. Other Routes

III. TRENDS OF LEADING COMPANIES

1. Company Ranking of Health Food Sales
2. Door-to-Door Sales
　　Amway
　　FLP Japan
　　HappyFamily
　　Herbalife
　　Japan Royal Jelly
　　Miki Corporation
　　Naturally Plus
　　NaturCare
　　Neways
　　Nikken Sohonsha
　　Nu Skin
　　Oppen Cosmetics
　　Pola Cosmetics
　　Shaklee
　　Tahitian Noni
　　World Service
3. Catalog Sales
　　AFC (AMS Life Science group)
　　DHC
　　Fancl
　　Kobayashi Pharmaceutical
　　Kyowa
　　Kyowa Hakko Bio
　　Morishita Jintan
　　Nippi Collagen
　　Unitika
4. Store-based Retail Sales
　　Ajinomoto
　　Asahi Food & Healthcare
　　DIC Lifetec
　　Ensuiko Sugar Refining
　　House Foods
　　Iwatani Sangyo
　　Japan Pharmaceutical Development
　　J-Oil Mills
　　Kracie Seiyaku
　　Lotte Health Products
　　Meiji Seika
　　Metabolic
　　Million
　　Morinaga
　　Natural Group Honsha
　　Nippon Daily Health
　　Orihiro
　　Otsuka Pharmaceutical
　　Reishi Sogo Kenkyusho
　　Rohto Pharmaceutical
　　Shiseido
　　Showa Sangyo
　　SSI
　　Taisho Pharmaceutical
　　Yakult Health Foods
　　Yamamoto Kanpo Seiyaku
5. Wholesale
　　Sokensha
　　Tampei Nakata
6. Other
　　API
　　Kenko Corporation
　　Koyo Mercantile
　　Maruha Nichiro
　　Morikawa Kenkodo
　　NOF
　　Shin Nippon Yakugyo
　　Snow Brand Milk Products
　　Tama Biochemical
　　Tradepia

IV. CURRENT AND FUTURE OF HEALTH FOOD MARKET BY INGREDIENT

Agaricus Blazei
Alfalfa
Alpha-lipoic Acid
Astaxanthin
Beta-carotene and Vitamin A
Blueberry
Calcium
Chinese Ginseng (Denshichi)
Chitin and Chitosan
Chlorella
Chondroitin Sulfate
Citrulline
Coenzyme Q10
Collagen
Cranberry
Curcuma (Ukon)
DHA and EPA
Dietary Fiber (Food Fiber)
Eleutherococcus and Siberian Ginseng (Ezoukogi)
Enzyme
Ginkgo Biloba (Ichoha)
Glucosamine
Green Juice (Aojiru)
Green Tea Extract Processed Foods
Herbs
　　Aloe
　　Garlic
　　Perilla (Shiso)
　　Echinacea
　　St. John’s Wort
　　Valerian
　　Hercampure
　　Camu Camu
　　Cat’s Claw
　　Kothala Himbutu
Hericium Erinaceous (Yamabushitake Mushroom)
Hyaluronic Acid
Japanese Plum (Ume/Bainiku) Extract
Korean Ginseng
Lactobacillus
L-carnitine
Lecithin
Maca
Maitake Mushroom
Melatonin
Multivitamins
Nucleic Acid
Oligosaccharide
Oyster Meat Extract
Phellinus Linteus (Meshimakobu)
Propolis
Protein
Prunes
Reishi Mushroom
Royal Jelly
Shiitake Mushroom Processed Foods
Soft-shell Turtle (Suppon) Extract
Soybean Isoflavone
Spirulina
Cordyceps (Tochukaso)
Vitamin B Complex Group
Vitamin C
Vitamin E and Wheat Germ
Yeast Foods
Weight Loss Supplements
　　Gymnema Sylvestre
　　Garcinia Cambogia
　　Chitosan
　　Capsaicin
　　Citrus Aurantium
　　Coleus Forskohlii
　　Fucus (Bladderwrack)
　　Conjugated Linoleic Acid (CLA)
　　Dietary Fiber
　　Weight Loss Sweetener
　　Melilot
　　Ayurveda (Guggul, Salacia)
　　Creatine
　　Pueraria (Kwao Keur)
　　Detoxication (Alpha-lipoic Acid, etc.)