1. HEALTH FOOD TRENDS

1. Health Food Market Trends

Market Trends for FY2003 to FY2004
■ Changes in Market Size of Health Foods
■ Market Size of Health Foods for FY2003 by Distribution Route

2. Product Trends

A. Ingredient Trends
B. Pricing Trends
■ Market Size by Item (Shipment Base)

3. Noteworthy Market Trends

A. Sports Supplement Trends
■ Changes in Market Size of Sports Supplements
B. Trends among Major Players

4. Foods with Health Claims

A. Overview of New System of Foods for Specified Health Use (FOSHU)
B. Trends of Foods for Specified Health Use (FOSHU)
i. Overview of Market Trends
■ Changes in Market Size of FOSHU
■ Changes in the Number of FOSHU Permissions
■ Changes in Market Size of FOSHU by Application
ii. Trends of Market Players
C. Trends of Foods with Nutrient Function Claims (FNFC)

5. Laws and Regulations

A. Overview of Laws and Regulations
B. Amendment of the Specific Commercial Transaction Law
C. Partial Amendment of Standard Criteria for Food and Additives (BSE problem)

2. TRENDS BY DISTRIBUTION ROUTE

1. Store Sales

A. Department Store Route
B. Health Food Specialty Stores
C. Pharmaceutical Route
D. Convenience Stores and General Merchandising Stores

2. Door-to-Door Sales

A. Door-to-Door Sales Route
B. Distribution Strategies for Door-to-Door Sales

3. Catalog Sales

Catalog Sales Route
■ Health Food Sales Ranking among Leading Companies

3. TRENDS OF LEADING COMPANIES

1. Door-to-Door Sales

Miki Corporation
Amway Japan
Shaklee
Pola Cosmetics
Japan Royal Jelly
FLP Japan
HappyFamily
Nu Skin Japan
NaturCare Japan
Nikken Sohonsha
NAGASE
Tahitian Noni International
FineRich
Oppen Cosmetics
World Service
Neways

2. Catalog Sales

Sun Chlorella
Kyowa Hakko Kogyo
Global
FANCL
Morishita Jintan
Rohto Pharmaceutical
Unitika

3. Store Sales

Orihiro
Kato Brothers Honey
anew, Inc.
Mannan Foods
Otsuka Pharmaceutical
Million
Reishi Sogo Kenkyusho
Nippon Daily Health
Japan Pharmaceutical Development
Metabolic
Meiji Seika
Hoshi Pharmaceutical
Meitan Honpo
J-Oil Mills
Shiseido Beauty Foods
Iwatani Sangyo
Dainippon Ink and Chemicals
Nissui Pharmaceutical
Ensuiko Sugar Refining
House Foods
Showa Sangyo
Kanebo
NOF
Cross Corporation
Asahi Food & Healthcare
Kirin Well-Foods
Kikkoman
Marusan Health Service
Ajinomoto
Morinaga

4. Wholesale

Tanpei Nakata
Moriya Health Food
Sokensha

5. Other

BIOX
API
Zeria Health Way
Haru
Morikawa Kenkodo
Shinwa Pharmaceutical
AMS Life Science
AFC
Seiwa Yakuhin

4. CURRENT AND FUTURE OF HEALTH FOOD MARKET BY ITEM

Agaricus Blazei
Alfalfa
Beta-Carotene and Vitamin A
Blueberry
Calcium
Chinese Ginseng (Denshichi)
Chitin and Chitosan
Chlorella
Coenzyme Q10
Cranberry
Curcuma (Ukon)
DHA / EPA
Dietary Fiber (Food Fiber)
Enzyme
Garcinia Cambodia
Ginkgo Biloba (Ichoha)
Glucosamine
Green Tea Extract Processed Foods
Gymnema Sylvestre
Herbs
Garlic
Aloe
Cat's Claw
Perilla (Shiso)
Echinacea
St. John's Wort
Hericium Erinaceum Pers (Yamabushitake)
Japanese Plum (Ume / Bainiku) Extract
Korean Ginseng
Lactic Acid Bacilli
L-Carnitine
Lecithin
Maca
Maitake Mushrooms
Melatonin
Mucopolysaccharide and Protein Content Foods
Multivitamins
Nucleic Acid
Oligosaccharide
Oyster Meat Extract
Phellinus Linteus (Meshimakobu)
Propolis
Protein
Prunes
Reishi Mushrooms
Royal Jelly
Shiitake Mushroom Processed Foods
Siberian Ginseng (Ezoukogi)
Soft-Shelled Turtle (Suppon) Extract
Soybean Isoflavone
Spirulina
Vegetable Wasp and Plant Worm (Tochukaso)
Vitamin B
Vitamin C
Vitamin E and Wheat Germ
Yeast Foods